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Meet the Team

Daniel Murphy
[email protected]
027 272 7755

In Life - I am loyal and my family matters. First and foremost I am a Husband and a Father. Our family values are important to me, this drives me to serve the business community and also get involved in charities and social enterprise. I also love sports, in particular Cricket and coaching our kids, and can often be found on the golf course.

I started my career in Deloitte Tax, and have served many years as a CA in public practice, with a few years in the UK helping to launch Xero.

In business - I have developed a passion for challenging the status quo. I love to listen very carefully, ask questions, challenge decisions, diagnose blind spots, celebrate success and survive failures.

Financial Reports that make sense

How can I get better efficiency? 

Tax reporting obligations met

Budgets built on reality

Decisions made on common sense reports not guesswork

Financial health snapshots

Getting the most from your bank

Comparison with industry norm

Am I making money? Where is it?

What expenses should I concentrate on?

Non-financial performance shown

Timely reports that mean something

Is my business getting a fair performance from our staff?

Am I covered for risk? Insurance v self insure

No surprises

What is the future YOU want?

Shall I hire more staff?

What are the options I have?

Projected cash flow - next week? Next year?

How do you grow but avoid the destructive growing pains?

How do I get out of my business?

Will my systems support my business as it grows?

Opportunities v threats

Who helps us help you:

Qualified accountants for your annual financial statements & tax returns

Tax specialist for the gnarly questions

Xero as the core of the financial information system

Bookkeepers to take the daily pressure off you so you can focus on what’s important

Marketing expert to help you get maximum returns on your advertising spend

Syft analytics for timely reports that you understand and have value to you